L.A. HERITAGE ALLIANCE MEETING

2009 The Year of Valley History
Schlitz Brewing Company – Panorama City - Gift to the postcard collection of The Museum of the San Fernando Valley by Gary Fredburg - 2009 (click on image to enlarge)

A reminder that the final LA Heritage Alliance meeting for 2009 on Saturday, November 7 at the Pico House at El Pueblo (at the southern end of Olvera Street and the plaza) in Downtown LA. The meeting will begin at 10am and will be completed by 12noon so you can enjoy a lunch or a tour on your own at Olvera Street. (A special thanks goes to El Pueblo and the City of Los Angeles for hosting the meeting.)
The topics to be included: an update on the online calendar and LA Heritage Day 2010, a discussion and creation of an action plan addressing the structure of the LA Heritage Alliance, county wide preservation alerts, and we'll have a short workshop on effective outreach techniques.
This meeting will be full of useful information for historical organization, so make sure you take the train or Metro or drive bike or walk to the heart of the City to participate. Please share this information with other staff and/or board members and leaders of your organization.
Please make sure you RSVP by November 5th at 5 pm.
John Bwarie Coordinator, L.A. Heritage Alliance
laheritagealliance.org

About the postcard:
"Visit the Los Angeles Plant of the Jos. Schlitz Brewing Company, Milwaukee, Wisconsin. This spectacular sight is located in the heart of the San Fernando Valley at 7521 Woodman Avenue. Schlitz is proud to have won national acclaim for its architectural and landscaping splendor.”

Dick Mlack wrote us:
"Oh does that bring back memories.....get out of class on Friday, catch the 12:30 pm tour at Schlitz that took about 1/2 hr. Then hit their tap room for beer and pretzels!! Race over to the Budweiser plant and catch the 3:00 pm tour that took a loooong 45 minutes. Then to their tap room for beer and pretzels until they threw us out around 5:30-6:00pm. Head out to go drink beer and play shuffle board at some sleazy bar in Canoga Park before heading back to the frat house for a party or exchange. Oh yeah...major buzz!!!"

THE MUSEUM OF THE SAN FERNANDO VALLEY ATTENDS LA HERITAGE ALLIANCE QUARTERLY MEETING

LA Heritage Alliance Meeting - August 2009

Your Museum representatives attended the Third Quarterly Meeting of the Los Angeles Heritage Alliance on August 8th, at the beautiful old McCarty Memorial Church in the historic Adams district of Los Angeles. The grand old church only has a fraction of its peak membership.
The meeting dealt with:
1) A Tourism Pilot program between the Alliance and L.A. Inc. One of the most used websites to find what is going on in Los Angeles is L.A. Inc. and listings of the activities of the LA Heritage Alliance members would receive a considerable attention.
2) The benefits of the LA Heritage Alliance calendar.
3) Initial plans for LA Heritage Day 2010
4) San Fernando Valley Heritage Network (The Museum’s proposal)
5) Preparations for the City of Los Angeles’ birthday 2110
Note: The Museum of the San Fernando Valley has a good collection of Los Angeles Bicentennial materials, artifacts, posters etc.
6) A committee formed to organize an evening mixer for LA Heritage Alliance Board members and staff.
7) A detailed account of the proposed Cultural Heritage Ordinance Amendments for the City of Los Angeles. A major issue here is the preservation of the “Interiors” of structures in addition to the “Exteriors”.
The historical integrity of structures is often destroyed when buildings are “gutted”.

Board members Willard Simms and Gerald Fecht attended this meeting on behalf of your Museum Community.


The San Fernando Valley, in the heart of the Creative Center of the World, deserves a great Museum of history and culture.