Tel: (818) 347-9665 PST

Monday, December 14, 2015


"A Moment In Time" 
by Nancy Mishkin 1998

Recently, my wife spent some time in the Mark Taper Recovery unit of the Jewish Home in Reseda. It was during her stay that I saw a part this remarkable complex. We were very impressed with the good care as well as the many fine pieces of art throughout the facility. 
I thought that this photo taken by Theresa Hughes of Nancy Mishkin's tender sculpture might be nice way to wish our Jewish friends in the San Fernando Valley a very happy Hannukah.                        comment by Jerry Fecht

Tuesday, December 8, 2015

Today Baskin-Robbins ice cream for $.31 each; History of Company

Well, today is your lucky day... if you can make it out to the Baskin-Robbins store located at 1201 S. Victory Blvd., Burbank, 91502 (you know the one with the drive-thru!), a treat is in store.

In celebration of the 75th anniversary of the beginning of the history of the ice cream stores that eventually became Baskin-Robbins, you can enjoy $.31 ice cream scoops and $1.31 root beer floats!

Company History (from company website)

In December 1945, seventy-five years ago, two brothers-in-law shared a dream to create an innovative ice cream store that would become world-famous Baskin-Robbins ice cream stores.

Burton "Burt" Baskin and Irvine "Irv" Robbins had a mutual love of old-fashioned ice cream and the desire to provide customers a variety of flavors made with ingredients of the highest quality in a fun, inviting atmosphere.

As a teen, Irv worked in his father's ice cream store. During World War II, Burt was a Lieutenant in the U.S. Navy and produced ice cream for his fellow troops. When the war was over, the two entrepreneurs were eager to capitalize on America's love of ice cream.

In 1945, Irv opened Snowbird Ice Cream in Glendale, California. His store featured 21 flavors and emphasized high-quality ice cream sold in a fun, personalized atmosphere. In 1946, Burt opened Burton's Ice Cream Shop in Pasadena, CA. By 1948, they had six stores between them. This concept eventually grew into Baskin-Robbins.

As the number of stores grew, Burt and Irv recognized that to maintain the high standards they set in the beginning, each store would require a manager who had an ownership interest in its overall operation. Even though they didn't realize it at the time, the two founders had pioneered the concept of franchising in the ice cream industry.

In 1949, there were more than 40 stores in Southern California when Burt and Irv purchased their first dairy in Burbank. This business decision allowed them to have complete control over the production of their ice cream, and the development of new ingredients and flavors.

It wasn’t until 1953 that the ice cream chain dropped the separate identities of Snowbird and Burton's and became Baskin-Robbins. A local advertising agency, Carson/Roberts, advised a uniform identity and image under the name Baskin-Robbins 31 Ice Cream. Their recommendations included the "31®" logo to represent a flavor for every day of the month, Cherry (pink) and Chocolate (brown) polka dots to be reminiscent of clowns, carnivals and fun and lastly, the use of cartoons to bring their flavors alive with personality to graphically highlight the name and delicious ingredients. With this over-arching branding, Baskin-Robbins' iconic pink spoons were created with the belief that people should be able to try any of their many flavors without cost.

Please send us a note about your favorite time and experience while ordering and enjoying a Baskin-Robbins ice cream cone.

If you have any Baskin-Robbins artifacts you would like to donate to The Museum, please contact Gary Fredburg, Chair, Artifacts Committee at 818-347-9665 or email him at

Enjoy your treat!

Saturday, December 5, 2015



Arts & Crafts Walk
Ornament Decoration Station
Live Portrait Art
Decorative Store Contest
Street Tree Decoration Contest
Live Holiday Performances 
and more! 

Saturday, December 5th
10am - 2pm
On Reseda Blvd.
Between Nordhoff and Gresham

Tuesday, December 1, 2015


The Museum of the San Fernando Valley is a volunteer run non-profit that has been around for 10 years. It is funded primarily through private donations and memberships.  

Today, we are asking you to become a member or renew your membership.

Membership Includes:
Complimentary Walking Tour Passes

Reserved Seating At Special Events

Members Only Opening Receptions 
Invitation to Annual Holiday Party 

Your membership provides essential support for events, educational exhibits, preservation efforts and workshops for Valley residents and guests.

The Museum held the following events in 2015:
Historic North Hollywood Walking Tour
Pacoima Mural Walking Tour
Historic Van Nuys Walking Tour
Bid Read Festival 
Speaker Series: Author, Bronwyn Ralph
Speaker Series: Photographer, Jimmy Steinfeldt  
Speaker Series: Author, David Coscia
Conversations with Heroes: Wings Over Wendy
Wine & Cheese "Talent In Valley" Art Fundraiser
Opening Kent Twitchell's Incredible Mural of Michael Jackson
Opening Mid Century Modern Exhibition 
Speaker Series: Artist, Debbie Wubben
Speaker Series: Artist, Christine Douglass
Speaker Series: Artist, Judy Heimlich
Speaker Series: Artist, Ellen Rundle

Programing for 2016 is now being developed and will be announced soon. 
The speaker series and historic walking tours will continue and new exhibits are being developed. 

Visit the website to become a member today!