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Friday, August 22, 2008

WINNING EARLY BRAND LOYALTY IS NOTHING NEW


Harris and Frank Advertisement in North Hollywood High School's Arcade Student Newspaper - Collection of Ray Martin 2008 (click on image to enlarge)
Ramal Jewelers Advertisement in North Hollywood High School's Arcade Student Newspaper - Collection of Ray Martin 2008 (click on image to enlarge)

When Ray Marin saved his high school newspapers in the mid 1950s, he probably didn't have the slightest intention of giving insights into vintage Valley business, but the advertisements in the December 14, 1956 edition of The Archade do just that. Harris and Frank had been in business for a 100 years and expected to be around for another century. Ramal Jewelers knew that weddings were just around the corner for winter graduates of North Hollywood High School.
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