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Tuesday, August 26, 2008

COCA'COLA SPONSORED ATHLETIC PROGRAMS IN THE 1950s.

Coca'Cola provided high schools across America with football program templates, that could be "over-printed" with the schools playing on a typical Friday night. The usual arrangement was for the program templates, Coke would be served exclusively by the Booster Clubs during the sports event. Score boards were added to the deal, if the school's athletic director agreed to put a vending machine somewhere in the gym area. Money from the vending machines was generally used to supply athletic teams with equipment and trophies.
Program in the collection of Ray Marin - 2008 - date of these two programs is unknown, but likely from 1955 to 1957.

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