ENTRANCE TO THE VALLEY FROM NEWHALL

CHERISHING OUR VALLEY                   2013

Before the development of the canyon communities and the desert communities were quite little villages, coming into the Valley was a rather quiet experience. This postcard, a gift to The Museum of the San Fernando Valley from Gary Fredburg in 2013, reads:  "Fabulous San Fernando Valley. Entering the valley through the Northern Gateway, near the town of San Fernando."

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The Museum of the San Fernando Valley

Acquisitions Committee
21031 Ventura Blvd., Suite 419
Woodland Hills, CA 91364-2230

THE MUSEUM’S TELEPHONE
1 (818) 347-9665

THE MUSEUM'S EMAILS
gerald.fecht@TheMuseumSFV.org
info@TheMuseumSFV.org

THE MUSEUM’S BLOG

www.museumsanfernandovalley.blogspot.com/

THE MUSEUM’S WEBSITE

www.TheMuseumSFV.org

MUSEUM LEAVES MALL SPACE

CHERISHING OUR VALLEY           2012

Tomorrow is moving day for your Museum. We are very grateful to the Westfield Fashion Square Mall for the opportunity to demonstrate to the community the importance of a serious historical and cultural museum about the San Fernando Valley. 

San Fernando Motor Court - 1618 San Fernando Road in San Fernando - Vintage postcard - Gift to The Museum of the San Fernando Valley from Gary Fredburg 2012 (click on image to enlarge it.)

THE MUSEUM’S MAILING ADDRESS

The Museum of the San Fernando Valley
21031 Ventura Blvd., Suite 419
Woodland Hills, CA 91364-2230

ANOTHER SAN FERNANDO MALL IMAGE

DISCOVERING OUR VALLEY    2011

San Fernando Mall  - Postcard gift to The Museum of the San Fernando Valley from Gary Fredburg 2011.  (click on image to enlarge)

SAN FERNANDO IN THE LATE '40s

DISCOVERING OUR VALLEY  2011

Celebrating 100 years of the City of San Fernando

San Fernando vintage postcard - image in the collection of Carmela DeRose 2011 (click on image to enlarge)  Much has changed in San Fernando since this postcard was made and large box stores grew on its outskirts.

THE MUSEUM SALUTES THE CITY OF SAN FERNANDO ON ITS 100th BIRTHDAY

DISCOVERING OUR VALLEY           2011

During the centennial year of the City of San Fernando, The Museum of the San Fernando Valley will be making a special effort to celebrate the city's birthday by acquiring and presenting memorabilia about it. Here's a fun start. A menu from the Alpine Haus restaurant - 2040 First Street -  c. 1968. Gift to The Museum of the San Fernando Valley from Gary Fredburg 2011.  (click on image to enlarge)

 Goulash anybody?

RARE PHOTOGRAPHS OF EARLY SAN FERNANDO

Newspaper photo of San Fernando Road in 1882. Gift to the Archives of The Museum of the San Fernando Valley from Beth Perrin 2010 (click on image to enlarge)
The Porter House was a hotel and dining establishment. Next to it was a billard parlor and saloon, and the clapboard covered Maclay Moffitt store. Corner of Maclay and San Fernando Road.
The W.B. Shaug Saloon 1904 - Gift to the Archives of The Museum of the San Fernando Valley from Beth Perrin 2010 (click on image to enlarge)
John "Jack" Wilson, in front of the Mission San Fernando c. 1883 - Gift to the Archives of The Museum of the San Fernando Valley from Beth Perrin 2010 (click on image to enlarge)



Special thanks to Beth Perrin for these early newspaper clippings of San Fernando.

CHRISTMAS ROSE AT LOPEZ ADOBE IN SAN FERNANDO

Christmas Rose in the Gardens of the Lopez Adobe in San Fernando California - Photo for the Archives of The Museum of the San Fernando Valley by Gerald Fecht - December 2009.
In the travel business there is something called "destination marketing". Very simply, it encompasses the idea that when people see a community as a destination, they tend the stay there in a hotel, eat meals, buy gifts and much more. Our San Fernando Valley communities would do themselves well by recognizing the importance of places like the Lopez Adobe to their economy.
In 2010, The Museum of the San Fernando Valley will conduct an expanded walking tour program. Local tourism, or as we call it "in-tourism" is much more than civic pride, it is a direct contribution to local economies.

SAN FERNANDO MALL

2009 The Year of Valley History
San Fernando Mall 1966 - postcard given to the Archives of The Museum of the San Fernando Valley by Gary Fredburg December 2009
The San Fernando Mall in the City of San Fernando was dedicated on the 22nd of October1966. In 2009 the Mall is free from automobile traffic.


The history and culture of San Fernando are a major interest of The Museum of the San Fernando Valley.

CESAR CHAVEZ MEMORIAL IN SAN FERNANDO - THE NATION'S FIRST

2009 The Year of Valley History
Statue of Cesar Chavez - Memorial in San Fernando - Photo by Gerald Fecht for The Museum of the San Fernando Valley - November 2009
Sculpture of the Flag of the United Farm Workers - Photo by Gerald Fecht for the Archives of The Museum of the San Fernando Valley - Nov. 2009
American Civil Rights Leader Cesar Chavez - Mural in San Fernando California
The San Fernando Valley’s oldest city, San Fernando, was the first city in the United States to erect a memorial to the great civil rights leader Cesar E. Chavez. Located at the corner of Wolfskill and Truman Streets, the memorial was designed by San Fernando Valley artist Ignacio Gomez.

César Estrada Chavez was born on March 31st, 1927. He died on April 23, 1993. From a common farm worker, Chavez rose to found, with Dolores Hueta, what would become the United Farm Workers Union. He achievements form one of the greatest civil rights victories of the 20th century.

EARLY DEVELOPERS OF THE NORTH SAN FERNANDO VALLEY

2009 - The Year of Valley History

Senator Charles Maclay - except photo from: A Daughter of the Snows “The Story of the Great San Fernando Valley)

Benjamin Porter - except photo from: A Daughter of the Snows “The Story of the Great San Fernando Valley)

George K. Porter - except photo from: A Daughter of the Snows “The Story of the Great San Fernando Valley)


except photo from: A Daughter of the Snows “The Story of the Great San Fernando Valley)

MAMMOTH CACTUS IN SAN FERNANDO c. 1895

2009 - The Year of Valley History

Mammoth Cactus in San Fernando c 1895 - Gift to the Archives of The Museum of the San Fernando Valley July 2009 from Dave High

Water rationing is nothing new to the San Fernando Valley. Conservation of water was a way of life to the early pioneer families who settled here in the late 1800s. This delightful photograph, part of the David High Collection, marked in pencil :"Mammouth" Cactus - San Fernando.
Fred Berk (Librarian of The Museum) and Guy Weddington McCreary have began their study of the High Collection photographs, and Fred reports, "Many of the unmarked photos have been identified already."
Refer to photo HC-12 artifact number: 0709-050-959

The San Fernando Valley, in the heart of the Creative Capital of the World, deserves a great Museum of history and culture.
Photos, postcards, memorabilia to contribute? Call 1 (818) 347-9665

CITY OF SAN FERNANDO FIESTA 1939 - LEO CARILLO?

2009 - The Year of Valley History
City of San Fernando Fiesta 1939 - photo gift to the Archives of The Museum of the San Fernando Valley from Gary Fredburg 2009 (click on image to enlarge)
I think the rider looking back toward the left is the great Leo Carillo. What's you opinion.
Your Museum is seeking a City of San Fernando history representative to assist us to learn more and more about the Valley's oldest city. Interested? Call: 1 (818) 347-9665

CHILD'S PRAYER BOOK AT EASTER - PACOIMA 1948

Pray Always - copyright 1936 - gift to The Museum of the San Fernando Valley 2009 by Gerald Fecht (click on image to enlarge)

Children in Catholic families, in the 1940s and 50s, were often given miniature prayer books at the time of their First Communion. Jerry Fecht brought this book of prayers and instructions with him from Everett, Washington. He used it during Sunday Masses at Saint Ferdinand's Church in San Fernando, when he was in the 4th grade.
In 1948, Jerry lived with his parents and older sister in a one-car, unfinished garage at 10607 Tamarack Street in Pacoima.
(click on image to enlarge) Religion Committee of The Museum of the San Fernando Valley.

The Museum of the San Fernando Valley, in the heart of the Creative Capital of the World, deserves a great Museum of history and culture.

THE MUSEUM OF THE SAN FERNANDO VALLEY SERVES THE CITY OF SAN FERNANDO

City of San Fernando c '60s - vintage postcard in the Archives of The Museum of the San Fernando Valley - Gift of Gary Fredburg 2009 (click on image to enlarge)

A young man from Santa Barbara, who joined us this morning on The Museum's second walking tour of historic North Hollywood, remarked that those who live and work in big cities often become focused on their urban experiences, and unwittingly ignore the richness of smaller towns and cities.
One of the important communities often ignored in the hustle and bustle of Los Angeles life is the "founding city" of the Valley, the city of San Fernando.
The Museum of the San Fernando Valley is dedicated to the collection, preservation and to sharing of artifacts and information about San Fernando and its residents with the entire Valley. We are actively searching for Board members from San Fernando.
Call your Museum to help us serve San Fernando. 1 (818) 3347-9665