CHERISHING OUR VALLEY 2013
The trading stamp companies were around as early as the last decade of the 19th century, but really "took off" during the Great Depression of the 1930s. Both S&H Green Stamps and Blue Chip Stamps were widely given to secure customer loyalty by San Fernando Valley companies in the 1950s and '60s. The S & H redemption center in Van Nuys was a big time enterprise when Elvis Presley was becoming a mega star in rock and roll.
S & H and Blue Chip stamps - Gift to The Museum of the San Fernando Valley from Arlene Bernholtz May 2013. (click on image to enlarge it.)