BING CROSBY ICE CREAM WAS A VALLEY HIT IN 1953

CHERISHING OUR VALLEY        2012 

Fifty nine years ago Bing Crosby Ice Cream was all the rage in the San Fernando Valley. No - Bing didn't have a dairy hidden away at his Toluca Lake estate, instead Valley Farms simply bought a license to use the crooner's name and image on their products.
Licensing is one of the many businesses in our Valley dependent upon the Entertainment Industry. 

Bing Crosby Ice Cream 1953 - Unused container - a gift to The Museum of the San Fernando Valley from Gary Fredburg 2012.  (click on the image to enlarge it.)