The Museum of the San Fernando Valley does not collect artifacts for "collection sake", their potential increase in value, or just for sentimental reasons. The Museum acquires objects as forensic evidence to explain "who we are" and "how did we get where we are today." As guides to our individual and collective future, the objects you Museum collects and preserves can demonstrate important trends.
Here's an example of what can be learned from a "collector's cover" purchased by Al Keat, the proprietor of the Roscoe Super Garage in the 1930s. The commercial sponsor paid for the printing of the envelope's "cover" and received a supply of them in return for his own use. Mr. Keat would have had to purchase the stamps himself.
Anniversary Cover for National Air Mail Week - May 17, 1938. Gift to The Museum of the San Fernando Valley from Gary Fredburg 2013. (click on the image to enlarge it.)
Most Valley residents recognize the name Roscoe related the Boulevard that crosses the entire area. Originally, the street was a plowed line designating the north and south parts of the Valley. Roscoe was the name of present day community of Sun Valley from 1898 until 1948. Originally the town was called Roberts for a local general store. The name Roscoe was dropped due its use as a racist slur.
