Christmas Rose in the Gardens of the Lopez Adobe in San Fernando California - Photo for the Archives of The Museum of the San Fernando Valley by Gerald Fecht - December 2009.
In the travel business there is something called "destination marketing". Very simply, it encompasses the idea that when people see a community as a destination, they tend the stay there in a hotel, eat meals, buy gifts and much more. Our San Fernando Valley communities would do themselves well by recognizing the importance of places like the Lopez Adobe to their economy.
In 2010, The Museum of the San Fernando Valley will conduct an expanded walking tour program. Local tourism, or as we call it "in-tourism" is much more than civic pride, it is a direct contribution to local economies.