WOODLAND HILLS, CA - Joe Weider, a true pioneer in the field of bodybuilding who created a multimillion-dollar fitness publishing empire and mentored a young Arnold Schwarzenegger died on March 23rd at the age of 93.
(photo credit: Los Angeles Times)
He was an entrepreneur and promoter with a rags-to-riches story. He revolutionized the sport worldwide and created publications such as Muscle & Fitness, Flex, Men's Fitness and Shape.
Schwarzenegger mourned the loss of a man he called a father figure. “Weider was the godfather of fitness who told all of us to ‘be somebody with a body,’ and that through hard work and training we could all be champions."
Read entire article by Rebecca Trounson, Los Angeles Times by clicking HERE