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Monday, December 1, 2008

IN-TOURISM WINS FOR EVERYONE

Andrew's North Hollywood Diner - 2008 - Photo for the Archives of The Museum of the San Fernando Valley by Jerry Fecht (click on image to enlarge)
Remember these "car hop" treasures - Check out Tiny Naylor's on the wall.

Andrew's North Hollywood Diner - 2008 - Photo for the Archives of The Museum of the San Fernando Valley by Jerry Fecht (click on image to enlarge)

Most cities and regions of the United States do a great job working to attract tourists. And, there is a huge amount of evidence that shows that museums (especially major exhibits) play a big role in bringing in visitor-dollars. Most "Convention and Visitors Bureaus" gain support for their programs through hotel and tourist attraction taxes.
Generally neglected is the extremely important value of "in-tourism", the encouragement of local residents to get out of their homes to visit historic and cultural activities and sites in their own home town.
Perhaps more important that the dollars spent by in-tourists at restaurants, galleries or clubs, is the "sense of place" generated by local tourists. After all, we've known for years the value of "word of mouth" encouragement. Your Museum's leadership believes that the more our own San Fernando Valley residents know about their history and culture the more they will want to tell the world about our treasures.

3 comments:

Deidre said...

The North Hollywood Diner has been called "Sitton's" since 1959 until late last year (2007). The statues showcased - kitschy bits of nostalgia were also recently acquired in the last couple of years.

I'm not sure what this 'museum' is, virtual or otherwise. False history and nostalgia is good enough for some though.

babbling brook said...

Sitton's was recently renamed Andrew's North Hollywood Diner by the owners in memory of their son, the heir apparent to the restaurant, upon his sad and untimely passing. It has not "changed hands".
Phyllis

Gerald R. Fecht said...

Dear Deidre,
Please do let us know if you discover any element of "false history" on this blog, or in any activity of The Museum. We have trouble editing items on the blog, but can create new postings.
"Kitchy" objects are of interest to The Museum for their value as examples of popular culture.
The Museum is in its formative stage, and is very interested in your thoughts, ideas and criticisms.
Jerry Fecht