The First Family of Movie Makeup: The Westmore Collection
The cosmetic products on display at the Museum were sold at the House of Westmore store on 6638 Sunset Boulevard in Hollywood, and in select stores nationwide. The store opened to the public on April 13, 1935 with great fanfare. Celebrities such as Marlene Dietrich, Carole Lombard, Clara Bow and Charles Laughton were in attendance at this event, rivaling other “red carpet” affairs of the time.
Other Westmore-owned products have followed since the House of Westmore opened in 1935, from the same group of brothers and into the next generation. Including books, cosmetics, multi-media beauty kits, and even dolls, the Westmore family has demonstrated a prolific legacy for several generations, in addition to their respected reputation in film makeup.
In the late 1970s, Marvin Westmore opened a store in Beverly Hills. It closed in 1981, and was soon re-opened as a cosmetology school and store in Sherman Oaks, before it moved to a larger location in Burbank.
Makeup kit owned by Frank Westmore (1923-1985)
The youngest among his brothers, Frank grew up behind the glow of his siblings’ fame and learned the family trade as a teen. He worked in the House of Westmore as a young adult and after became a respected makeup artist in his own right. He wrote about his family’s history in The Westmores of Hollywood (1976).
Makeup kit owned by Gustaf Norin (1905-1988)
“Gus” was a contemporary of the second generation of Westmore makeup artists. In a career spanning 60 years, he estimated that he supervised and applied cosmetic and prosthetic makeup for over 700 productions, including The Wizard of Oz, Around the World in 80 Days, and Adventures of Superman.
Enjoy the entire Westmore collection at The Museum of the San Fernando Valley now through June.
18860 Nordhoff St, Suite 204
Northridge, CA 91324
Open Tuesdays, Thursdays, Saturdays from 1pm to 6pm.
Free Admission. Free Parking.
Available additional days by appointment, please call (818) 347-9665 to make an appointment.
Docent lead tours available by appointment.